Study the relationship among elements of the marketing mix and customer loyalty (Case study: the selected branches of Bank Saderat Iran) Teimouri Hadia, Zadeh Ali Ahmadb aAssistant Professor, Management Department, University of Isfahan, Isfahan, Iran bM.S. Candidate of Business Management, Parand Branch, Islamic Azad University, Isfahan, Iran Online published on 4 June, 2015. Abstract The present study aimed to explore the relationship among elements of the marketing mix and customer loyalty in the selected branches of Bank Saderat Iran. The statistical population included all customers of Bank Saderat in Iran and abroad. Stratified random sampling method was used for sampling and the sample size was obtained equal to 384 using Morgan Table. Tools of data collection were two researcher self-made questionnaires. Validity of both questionnaires was confirmed by a number of university professors and their reliability was obtained equal to 0.8 via Cronbach's alpha coefficient. Since it was higher than 0.7, the questionnaires had shigh reliability. The collected data were analyzed by means of descriptive statistics methods as well as Pearson correlation coefficient, independent two-sample t-test and SPSS software. The obtained results revealed that there was a significant relationship among elements of the marketing mix (product, price, place, process, employees, physical properties, and promotion) and customer loyalty in the selected branches of Bank Saderat in Iran and abroad. Top Keywords Marketing Mix, Customer, Customer Loyalty, Bank Saderat. Top |