Asian Journal of Research in Social Sciences and Humanities
Year : 2011, Volume : 1, Issue : 3
First page : ( 10) Last page : ( 18)
Print ISSN : 0000-0000. Online ISSN : 2249–7315.

The market structure, marketing practices and patterns of vegetable market: a micro Level Study

Begum Jabeen Ara, Ph.D Research Scholar (Part-time)

Department of Economics, The New College (Autonomous), Chennai-14.

Online published on 30 November, 2011.

Abstract

Marketing of vegetables is quite complex and risky due to the perishable nature of the produce, seasonal production and bulkiness. The spectrum of prices from producer to consumer, which is an outcome of demand and supply of transactions between various intermediaries at different levels in the marketing system, is also unique for vegetables. Moreover, the marketing arrangements at different stages also play an important role in price levels at various stages viz. from farm gate to the ultimate user. These features make the marketing system of vegetables to differ from other agricultural commodities, particularly in providing time, form and space utilities. While the market infrastructure is better developed for food grains, fruits and vegetables markets are not that well developed and markets are congested and unhygienic. The markets in many of the major cities in some states are not covered by market legislation and continue to function under civic body as well as private ownership.

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