Benchmarking the Standards for Sustainability for an Automotive Firm Dr. Manohar Hansa Lysander*, Ramesh Ganesh Kumar** *Associate Professor, Anna University, India **Research Scholar, Anna University, India Online published on 14 October, 2016. Abstract Organizations performing on supply chain and economic goals are now beginning to look also towards sustainability goals. This is certainly a healthy trend as far as sustainability is concerned. Economic goals are important in assessing the financial performance of an organization. Thus consideration of policies with a mix of economic and sustainability goals fulfills the purposes of the firm, employees, shareholders and the public. In this paper, the aim is to make a decision regarding the best automotive player among the given automotive players, so that the standards of this best automotive player can be benchmarked, which forms as a guide for other automotive players to perform well in the market, and at the same time fulfill sustainability goals. Analytical Hierarchy Process (AHP) was used for this analysis and it was performed using Super Decisions software. Top Keywords Supply Chain Performance, Sustainability, Firm Competitiveness, Analytical Hierarchy Process, Benchm. Top |