Store Image Component and its Formation-Conceptual Balaji K.*, Dr. Maheswari R.** *Ph. D Research Scholar, Research and Development Centre, Bharathiar University, Coimbatore, India **Professor & Head, Department of Management Studies, IFET College of Engineering, Gangarampalayam, Villupuram, India Online published on 14 October, 2016. Abstract India's Retail Industry is witnessing concrete growth and more competitive in nature. Retailers are poised to get differentiation to compete with their competitors and to attract shoppers. One such the Store Image which provides competitive advantage for the Retailers. This paper briefs the current and changing India's Retail Sector scenario and its factors contributes. This theoretical research paves way for understanding the concept of Store Image, its Components, and how the store image can be managed by the retailers. The management of retailers focuses on the stimuli factors both in tangible and intangible which attracts shoppers. Shoppers do looks beyond product/services offered by retailers while shopping in the store which provides positive store image. Thus in a complex way store image items are large in numbers for the shoppers which forms retail image. The aim of the study is to provide a theoretical understanding on the perspective how Store Image is viewed by various authors. On the combination of the literature review a model was framed with its components to understand the store Image formation in a broader perspective. This paper contributes in the field of Retailing and will attract research papers on Retail Store Image measurement by understanding the components and its formation what actually customers rates/looks while shopping. Top Keywords Retailing, Store Image, Tangible, Psychological, Self-Image, Emotional. Top |