Asian Journal of Research in Social Sciences and Humanities
Year : 2016, Volume : 6, Issue : 10
First page : ( 1507) Last page : ( 1515)
Online ISSN : 2249-7315.
Article DOI : 10.5958/2249-7315.2016.01107.2

Factors Influencing the Shopping Experience for Furniture Products

Manikandan M. K. M.*, Ganesan S.**

*Assistant Professor, DJ Academy for Managerial Excellence, Coimbatore, India

**Senior Professor, Vivekananda Institute of Management Studies, Coimbatore, India

Online published on 14 October, 2016.

Abstract

Customers differ in their shopping behaviour for different product categories. Shopping is seen more as an experience than as a mere transaction. During the purchase of products like furniture, customers were usually highly involved and consider many factors while taking the purchase decisions. Furniture is generally considered as a status symbols and the fact that they are going to be placed in the visitors room, reflects the social status and lifestyle of owners. Hence the purchase of these goods occupies special attention during the shopping process. This research focuses on the factors that are likely to influence the shopping experience during the purchase of furniture. Literature review shows that there were not many studies done on the shopping experience for store based purchases. Many researches were done for online shopping experience but few for store based purchases. This study is done to find out the factors that decides the shopping experience.

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Keywords

Shopping Experience, High Involvement Purchases, Store.

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