A Study on Factors Influencing Satisfaction and Trading Behaviour among Investors using Mobile Trading System: An Indian Perspective Dr. Venkatesh J.*, Syamsundar P.** *Associate Professor, Department of Management Studies, Anna University, Regional Campus, Coimbatore, Tamil Nadu, India **Research Scholar, Assistant Professor, Department of Management, Sri Ramakrishna Institute of Technology, Coimbatore, India Online published on 9 November, 2016. Abstract Mobile trading system are poised to change the way the how stock trading is done in the stock exchanges. Earlier method of online trading requires computer and internet connectivity and lacks affordability and mobility. The mobile devices are becoming smarter and are capable of running various applications. They are affordable and can be used anywhere and anytime. Use of mobile trading system is and its iniquitousness is thought to increase the trading frequency and thereby increase the investment and influence the economy. Therefore this study is designed to understand the factors that influence the satisfaction among the investors on using mobile trading system and other factors that impact the trading behaviour of the investors. A survey was done among the investors and it was found that e-Service quality, design quality of the application and self-efficacy can influence the satisfaction. Relative advantage and Subjective norms were found to impact the relationship between satisfaction and trading behaviour. However, it is found that the total effect remains the same. The study provides implications to practice and recommends future research directions. Top Keywords Stock trading, Mobile trading system, Design Quality, Satisfaction, Trading behaviour. Top |