The Psychological Effect of the Librarians’ Uniform Color on Occupational Engagement Asemi Asefeh1, Tavakoli Fatemeh2,*, Houshangi Narjes3 1Ph.D. Faculty Member & Researcher at Institute of Data Analytics and Information Systems, Corvinus University of Budapest Budapest, Fovam Ter 8, Budapest-1093, Hungary 2Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran 3Department of Occupational therapy, Arak University of Medical Science, Iran *Corresponding Author: Fatemeh Tavakoli, Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran. E-mail: afasemi@gmail.com, asemi.asefeh@uni-corvinus.hu
Online published on 29 December, 2022. Abstract Introduction Colors may have effects on our life and each color is a source of energy based on its chemical and psychological character. Color is one criterion of personality and health evaluation in modern psychology because any color influences a person's mental and physical. Purpose The research aimed to investigate the psychological effect of librarians’ uniforms in public libraries on their occupational engagement. Methodology The quasi-experimental is applied with Pre-test, Post-test, control group, and experimental group. A statistical population was the library staff at "Iran Public Library Foundation, Isfahan". The sample was randomly selected and assigned to two exam groups experimental group (N=15) and the control group (N=15). Research tools consisted of Utrecht Work Engagement Questionnaire. Covariance analysis was used in the inferential analysis of the research hypothesis. The data were analyzed by SPSS version 22. Findings The findings have shown that changing the color of the library staff's uniform to yellow and light blue had an impact on their occupational engagement at a meaningful level with an impact of 37%. Conclusion This color-changing has a positive effect on their occupational engagement and they have more energy to meet the library users’ information needs. Top Keywords A Job Engagement, Color Psychology, Public Library, Occupational Engagement, Librarian. Top |