Economic Affairs
Year : 2010, Volume : 55, Issue : 1
First page : ( 95) Last page : ( 105)
Print ISSN : 0424-2513.

Aromatic rice marketing in Bangladesh An empirical study

Raha Shishir K, Akbar Md. Ali

Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh. E-mail: palash_raha@yahoo.com.

Received:  7  February,  2010; Accepted:  20  February,  2010.

Abstract

The study was undertaken to evaluate the marketing system of aromatic rice. A total of ninety farmers and thirty-five traders were selected purposively as sample from the selected three upazilas of Mymensingh district. Among the aromatic rice varieties Kalijira, Chinisagor and BR-34 were selected. The marketing system of aromatic rice was examined with the help of primary data. Faria, Bepari, miller, Aratdar-cum-wholesaler and retailer were involved in aromatic rice marketing system. Total marketing cost of aromatic rice of different varieties was same for the intermediaries. In all the rice varieties he highest gross margin was obtained by the retailer followed by miller, Aradar-cum- wholesaler and Bepari. Retailers received the highest net margin (Tk.620) followed by miller (Tk.595), Aratdar-cum-wholesaler (Tk.120) and Bepari (Tk.100) per quintal of Kalijira. For Chinisaqgor, retailer earned the highest net margin followed by miller (Tk.585), Aratdar-cum-wholesaler (Tk.104) and Bepari (Tk.95). For BR-34, retailer enjoyed highest net margin, followed by miller (Tk.97), Aratdar-cum-wholesaler (Tk.105) and Bepari (Tk.97). Faria obtained the lowest net margin for every variety. Finally, the study identified problems faced by the farmers and intermediaries in production and marketing of aromatic rice. Afew measures to solve those problems were also reported.

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Keywords

Aromatic rice, marketing system, marketing margin.

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