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Social Media: A Move ‘Ahead’ or ‘Apart’ for the Youth Walia Divya Department of English, Freelance Academic Editor and Proof Reader, Jaipur, India Email id: divy81@gmail.com Online published on 21 April, 2018. Abstract Media has always been looked upon as a means of bringing people together through information, entertainment or even interaction. In the twenty-first century, we are surrounded with plethora of communications tools and media channels. Although they all help us remain updated, they have also created an emotional rift in its end users by pulling them towards TV, mobile, laptops and driving them away from all those who are really important to them. India is fast moving towards an individualistic society and more often than not, it is the influence of West that is blamed for the emotional vacuum that all are experiencing these days. It would not be an overstatement to call media that ‘window’ through which foreign influence has reached the masses. In the present time when media is expected to play the role of a pillar which supports a dwindling structure, it is rather promoting the hybrid culture. Our latest e-companion, social media also owes its popularity and increasing dependence among the masses partially to the influence of the West and more to its own appeasement policies that attract and trap the users in its web. The paper is an attempt to look more closely at the role of social media in influencing the youth of today and the various ways in which it is leading or misleading them. Top Keywords Communication, Facebook, Social Media, Twitter, Westernisation, Youth. Top | |
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