IITM Journal of management and IT
Year : 2013, Volume : 4, Issue : 2
First page : ( 61) Last page : ( 69)
Print ISSN : 0976-8629. Online ISSN : 2349-9826.

Pragmatic Study on Corporate Culture of Selected Print Media Organizations

Bhargava Sheela

IITM, New Delhi

Online published on 27 July, 2015.

Abstract

The purpose of this research study is to examine the corporate culture prevailing in Indian print media organizations. The study was carried out in four newspaper publishing organizations in India as newspapers are considered to be an important part of print media industry. A structured questionnaire was administered to 500 employees working in these four print media organizations. The questionnaire consisted of 68 statements which were rated on a 5-point scale ranging from 1 “almost no extent” to 5 “to a very large extent”. Through factor analysis, 13 factors were extracted for assessing the Corporate Culture. The thirteen factors for corporate culture were defined and labeled as Collaboration, Uncertainty Avoidance, Growth-oriented, Expressive, Autonomy, Experimentation, Contextualism, Openness, Confrontation, Power Distance, Trust, Group Norms and Importance given to merit. One-way Analysis of Variance (ANOVA) was conducted to test the hypothesis and to compare the corporate cultures of the four organizations. The results depicted that there were significant variations in the perceptions of employees with respect to corporate culture.

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Keywords

Corporate Culture, Collaboration, Autonomy, Uncertainty Avoidance.

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