Indian Journal of Agricultural Marketing
Year : 2023, Volume : 37, Issue : 3spl
First page : ( 97) Last page : ( 97)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

Can agricultural marketing policies increase income of farm households? - A case study of Dakshin Dinajpur district in West Bengal

Sarkar Chinmoy¹, Bagchi Kanak Kanti²

¹Dept. of Economics, Siliguri College of Commerce, Siliguri

²Department of Economics, University of North Bengal, Darjeeling, West Bengal, India

Online published on 18 December, 2023.

Abstract

Agricultural marketing is the combination of two words- agriculture and marketing. Agriculture deals with the growing of crops; livestock etc. while marketing is the process to reach the final and intermediate products to the consumers. Agricultural marketing also divided in two categories- one is the input marketing and other is the product marketing. The most harmful and destructive nature of marketing faced by farmers is product marketing. Farmers who are growing the crops most of the time they are getting negligible profit and it come out due to dishonest attitude of the traders. They creates artificial over supply of low demand and compel farmers to sell their crops at lower price and becomes more prominent at the time of pick season of harvesting. This fraudulent traders re-selling theses crops in nearby towns at least at fore time more prices. A huge profit gap is present in product market as they are selling their crops in village Hut ignoring the nearby town market as different obstacles are present. Although number of policies is available to get better benefit from agricultural marketing, it not implemented all over the nation effectively. Farmers agricultural occupation may became more profitable if government implements all scheme sincerely.

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Keywords

Agricultural marketing, Profit Gap, Village Hut, Town market.

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