Indian Journal of Agricultural Marketing
Year : 2023, Volume : 37, Issue : 3spl
First page : ( 257) Last page : ( 258)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

Preference of farmer members of fpo’s in the western zone towards training design

Malarkodi M., Logesh N., Uma K, Divya K

Dept. of ARM, TNAU, Coimbatore

Online published on 18 December, 2023.

Abstract

Tamil Nadu government has conducting frequent training programs for farmers for their development. Training programs was conducted at regular intervals to the farmer members of FPO’s in the combination of both classroom training and field visits. It was important for the training centers to know about the reasons of farmers for attending the training programs and their preference mode of training. Rank based quotient (RBQ) was utilized to analyze the reasons of farmer member’s for attending the training program from the districts of Coimbatore and Nilgiris. Conjoint analysis was used to find out the preference of training modes of the training programs, the sample size consists of 80 farmer respondents of FPO’s. Training mode, Frequency of training, Number of days, Duration of the training attributes were selected for the experiment. From the results of conjoint it was observed 2 days training program from morning 10 am to evening 5 pm with the combination of both classroom training and field visits need to be conducted only once in the year was mostly preferred by the farmer members. Number of days was the major influencing attributes for attending the training programs by farmers. It was observed that inviting experienced farmers as trainers or guest speakers was consider as the main reasons of farmers for attending the training programs.

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Keywords

Conjoint analysis, Preference, Training Design, FPO.

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