A study on awareness level of mobile wallets servives among management students Manikandan M.*, Dr. Chandramohan S.** *Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi **Professor, Alagappa Institute of Management, Alagappa University, Karaikudi Online published on 20 May, 2017. Abstract A mobile wallet is a virtual cash wallet can be used for instant payments and other transactions through a mobile application. With the help of Smartphone one can do all the financial transactions nowadays. With the preamble of mobile wallet, it has become extremely convenient for a person to make cashless transactions. We can say it as a technology development but it also gives a boost to business through the development of digital commerce and banking. The mobile wallet, especially the prepaid feature, is proving very effective in emerging economies such as India, where access to the internet and banking opportunities are a privilege, but mobile accessibility is high. A large number of companies have cropped up in India, offering consumers this product called ‘mobile wallet’, there is still a lack of awareness among people about the concept and its utility. Young and relatively affluent customers are surprisingly, more interested in mobile wallets. This paper outlines the awareness level of mobile wallets services among management students in Alagappa Institute of Management. This paper also gives the reasons for the poor practice of mobile wallet services. Top Keywords Digital banking, Mobile wallet, awareness level. Top |