International Journal of Advanced Research in Management and Social Sciences
Year : 2016, Volume : 5, Issue : 9
First page : ( 110) Last page : ( 125)
Online ISSN : 2278-6236.

Analysis of usage patterns and measurement of satisfaction level of debit cards

Srivastava O. N.

Assistant General Manager and Faculty, State Bank Staff College, Begumpet, Hyderabad

Online published on 20 May, 2017.

Abstract

A Debit Card is a plastic payment Card that provides the Cardholder electronic access to his or her bank account at a Bank/Financial institution. Some Cards have stored value which could be used for payments. Most cards relay a message to the Cardholder's bank to transfer funds from a payer's designated bank account. The Card can be used in lieu of cash while paying for purchases. Consumers are increasingly adopting the electronic technology for making payment and use of Debit Cards is higher for younger generation and is highest for single people. A very small fraction of respondents are using Debit Card for making online payment for purchase of goods and services. However, a sizeable number are using Debit Cards from multiple banks.

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Keywords

Debit Card, ATM Card, On-line shopping, Pre-paid Debit cards, Money Transfer, Money withdrawal, Smart Card.

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