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International Journal of Advanced Research in Management and Social Sciences
Year : 2016, Volume : 5, Issue : 9
First page : ( 187) Last page : ( 207)
Online ISSN : 2278-6236.

Value-chain analysis of beaded woven clothes, apparels and accessories

Dulay Norfredo M.*, Malao Sheila F.**, Carbonel Loneza G.***

*Professor, Kalinga State University

**Kalinga State University

***Associate Professor, Kalinga State University

Online published on 20 May, 2017.

Abstract

It has been observed that the beads added to the designed, durability, and marketability of the product such as scarf, woven dress, bags, blazer, wallet, bracelet, and necktie. This study focused on the value chain analysis of Kalinga Woven Fabric products which are known in their novelty with unique designs, colors, and fabric forming and representing much the culture and heritage of the people. This study identified the gaps between existing products and customer's preference and ascertained ways and came up with designs for product innovation; created designs for new demands that enhanced the quality and marketability and added value of the commodities. Product development and design and innovation are the strategy that added value to the final commodities. The products were developed in such a ways that it desirable and had created a greater business opportunity to the distributors and producers. The demands of the said product had even brought tourist attractions during the City Fiesta, thus, bringing the place of Kalinga a home of heritage and culture.

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Keywords

Value Chain, Beaded, Kalinga clothings, Apparels Administration.

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