A study on motivating factors of the tourists about the house boats services in Kumarakom, Aleppey District Joseph Legy C.1, Dr. Vasanthi S.2 1Ph. D (PT) Scholar, Dept of Commerce, Holy Cross College (Autonomous), Tiruchirappalli 2Associate Professor of Commerce, Dept of Commerce, Holy Cross College, Tiruchirappall Online published on 30 November, 2019. Abstract India is one of the admired tourist destinations in Asia and tourism plays a significant role in the economic development of the country. Tourism can help to triumph over discrimination and promote bonds and it has become an accepted part of the life style of a number of people and a powerful engine of economic growth in terms of wealth and employment generation in the modern period. Houseboats and backwaters are the two major tourist attractions among the many attractive places in Kerala. Thus the house boat services on the backwaters of Kerala is an essential consideration for the local people, Tourism sector, development of the State, as Tourism today is a crucial factor in world trade with international and multi-faceted dimensions as a means of earning foreign exchange, as a provider of employment and as a powerful tool of development. Hence this study focus to examine the house boat services rendered to the tourists, the enjoyment they reap out of the cruise and the delight the tourists gain on the waters which will also bestow increase the economy of the state. Thus this paper focuses on the perception of the tourists about the services rendered by the house boats in Kumarakom, Aleppey district. Primary data was administered to collect data through a well structured questionnaire using Rensis Likert's five point scales from 50 sample respondents using convenience sampling technique by adopting survey method. The Tourism department must take due care and diligence to overcome shortcomings if any. Tourism marketing involves tactical planning and accomplishment of various marketing strategies by adopting SWOC analysis. It must take into consideration the major other factors such as tourists, their likes and dislikes. Top Keywords Kerala Tourism, Backwaters, Kettuvallam, House boat services, etc. Top |