International Journal of Advanced Research in Management and Social Sciences
Year : 2017, Volume : 6, Issue : 4
First page : ( 182) Last page : ( 199)
Online ISSN : 2278-6236.

Customer perception of mobile banking adoption in Bengaluru City

Dr. Rajaram Geetha M¹, Vinay S²

¹Professor & Director, School of Economics and Commerce, Bangalore, CMR University

²Research Scholar, School of Economics and Commerce, Bangalore, CMR University

Online published on 30 November, 2019.

Abstract

Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need/wish for mobility seems to be the driving force behind mobile commerce in general. Mobile Banking problems of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer perception conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers.

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Keywords

Mobile Commerce, Mobile Banking, Mobile Financial Services.

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