The influence of social media engagement on various outcomes - Brand equity, value co-creation and E-word of mouth Dr. Deveshwar Aarti1, Rashmi2,* 1Associate Professor, Department of Management Studies, DCRUST, Sonipat, India 2Research Scholar, Department of Management Studies, DCRUST, Sonipat, India *Corresponding Author: rashmigdd@gmail.com
Online Published on 8 February, 2024. Abstract Social media users' rising acceptance of them demonstrates that customers are developing strong emotional relationships with them. The purpose of the study to The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-word of Mouth. Top Keywords Social Media, Brand Engagement, Brand Equity, Value Co-Creation. Top |