A General Study on Can Everything be Branded? Dr. Raj R Vinay De Paul Institute of Science & Technology, De Paul Nagar, Angamaly South, Ernakulam, India Online published on 31 October, 2017. Abstract Having a recognized brand is critical to your business success because customers buy products or services they know and trust. Confidence is earned through positive customer interactions and experience with your brand. Creating favorable impressions will result in potential customers considering your brand at time of purchase. No matter what your product or service is, it can be branded by creating the right brand expectations in the minds of your target customers. Brand identity will be established through an ongoing effort to enhance your offerings and customer experiences while sharing a consistent, compelling message of product benefits. The more you are able to differentiate your brand the more customers will understand your unique selling proposition and gravitate to your brand. Beyond things, brand is also everywhere. What will be important is that, as a brand, you can be everywhere that your customers are and expect you to be. ”“Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small.” Top Keywords Favourable, Impressions, Compelling, Brand Identity. Top |