Problems Faced by the Mobile Phone Service Providers in Salem District Selvi T. Senthamil1, Dr. Subadra S.2 1Research Scholar in Commerce, Arignar Anna Government Arts College, Namakkal, India 2Research Guide & Assistant Professor & Head, Department of Commerce, N.K.R, Government Arts College for Women, Namakkal, India Online published on 31 October, 2017. Abstract Mobile phone enables people to communicate when, where and with whom they wish. In addition, the study is concerned with personal factors associated with the mobile phone use and, the link between problems of mobile phone usage. Telecommunication is one of the prime support services needed for rapid growth and modernization of various sectors of the economy. Recently, mobile phone service providers are subject to comments and criticism for various reasons. This study was undertaken to find out the problems faced by the Mobile Phone Service Providers in Salem District. The study mainly concentrates on the popular mobile phone service providers i.e., BSNL, Airtel, Vodafone, Aircel, Idea and Reliance. To undertake this study a structured questionnaire was developed to collect the required primary data from the 450 customers. The results of analysis relating to the problems faced by the customers revealed that frequent call drops has been the first ranked problem followed by poor signal. It is conclude that nearly half of the subscribers who have the switching intention are ready to leave their existing service provider basically for better customer service so effective customer care services is the key to retain existing customers and attract new customers. The providers should regularly evaluate their performance on various parameters for formulation of strategies to satisfy and retain the customers. Top Keywords Mobile phone, Customers, Service providers. Top |