International Journal of Engineering and Management Research (IJEMR)
Year : 2017, Volume : 7, Issue : 4
First page : ( 329) Last page : ( 336)
Print ISSN : 2394-6962. Online ISSN : 2250-0758.

A Study On Customer Perception of E-Banking Services towards Select Private and Public Sector Banks in Erode District

Dr. Yuvasubramaniyan C.

Assoociate Professor & Head, Department of Commerce with Computer Application & Professional Accounting, Sasurie College of Arts & Science, Vijayamangalayam, Tirupur(Dt.), India

Online published on 31 October, 2017.

Abstract

India's banking system has several outstanding achievements to its credit, the most striking of which is its reach. The banking industry has introduced various new customer services and products using information technology. The banking industry has gone through many changes as a result of the technological revolution. India's banking system is one of the largest. The level and extent of automation in the banks are generally vary because of their history, work culture and policies/strategies adopted by their management in branch expansion and investment in technology. So it is predominant to analyse the role of technology and the level of satisfaction of banking customers based on the electronic services provided by the banks irrespective of their operational location which includes Urban, Semi-urban and Rural.. The present study focuses on the customer preferences, perception and satisfaction of services related to electronic banking in private and public sector banks. The study is designed to evaluate the factors influencing the customer satisfaction, customer preferences of banking services, problems in e-banking services and the future of e-banking.

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Keywords

Globally, Innovation, Cosmetics, Foreign brsnds, Consumer satisfaction.

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