Acceptance, Experience and Satisfaction of Customers towards E-Banking Services Gokul C, Kayalvizhi V, Lathikarajan R Department of Management Studies, Kumaraguru College of Technology, Coimbatore, Tamil Nadu, India Online published on 31 October, 2017. Abstract Internet banking is a form of self-service technology. The numbers of Internet users have increased dramatically, but most of them are reluctant to provide sensitive personal information to websites because they do not trust e-commerce security. This project investigates the factors which are affecting the acceptance, experience and satisfaction of E-banking services among customers and also indicates level of concern regarding security and privacy issues. Primary data was collected from respondents, through a structured questionnaire. Statistical analysis, descriptive statistics was used to explain profile of respondents and also Regression analyses were used to know trend of internet use and factors affecting e-banking services among customers. The finding depicts many factors like security & privacy, trust, innovativeness, familiarity, awareness level increase the acceptance, experience and satisfaction of E-banking services among customers. The finding shows that in spite of their security and privacy concern, adult customers are willing to adopt online banking if banks provide him necessary guidance. Based on the results of current study, Bank's managers would segment the market on the basis of age group and take their opinion and will provide them necessary guidance regarding use of online banking. Top Keywords E-banking, satisfaction. Top |