A Comprehensive Analysis on Cultural Diversity Yugendhar Akkinapally1, Kumar PVS Lenin2 1Director: Eilei Online Education and Faculty: EThames Degree College, Hyderabad, India 2Faculty: EThames Degree College, Hyderabad, India Online published on 8 December, 2017. Abstract Diversity has become an integral part in any business desiring to obtain growth and success. As demographics in the labor force continue to change, and worldwide markets develop, diversity in the workforce has become a necessity. This is displayed in the Harvard Business School's Wendy Peterson case study. The company Account Back, had recently promoted Wendy Peterson to Vice President of Sales at the Plano Texas office. Peterson had developed a strategy to breach an emerging Chinese market in the area, but felt she lacked the right personnel. In light of this, Peterson hired business professional, Fred (Xing) Wu, who had access to the Chinese market leaders in the Plano area. After only a few months working for Account Back, Wu signed the office's largest client. Peterson was pleased since it showed her strategy was working, but she was not pleased with the way Wu neglected to follow company policy and her guidance. Because of this, Peterson had doubts about their working relationship and Wu's future with the Account Back. Wu appeared to not take Peterson's concerns seriously and even requested an assistant. Later he stated he had been offered an opportunity with a competitor. Peterson felt she needed to either grant Wu's request, or let him go. Peterson knew her decision would no doubt affect the office personnel's morale, her growth plan for the area, and possibly even her career. This decision may never have been necessary if Peterson would have taken the time to study the Chinese cultural customs and values, and then focused on similarities instead of differences. Then perhaps, she would have noticed that she was not integrating Wu into the company, she was alienating him. Top Keywords CEO, Account Back, Products. Top |