International Journal of Farm Sciences
Year : 2021, Volume : 11, Issue : 4
First page : ( 131) Last page : ( 134)
Print ISSN : 2229-3744. Online ISSN : 2250-0499.
Article DOI : 10.5958/2250-0499.2021.00070.7

An analytical study on identification of avenues to retain rural youth

Kalaivani S, Mathuabirami V

Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India

*Email for correspondence: velavani@hotmail.com

Online published on 6 December, 2021.

Abstract

The present study was conducted in Coimbatore district on the rural youth to know about the pull factors and their empowerment needs so as to create opportunities to retain youth in rural areas. The results showed that good infrastructure facilities such as hospitals, schools and marketing facilities (91.77%) and employment opportunities, high income and better social life and standard of living (85.00%) were the pull factors that would attract the youth towards rural areas. Annual income and information seeking behaviour had positive and significant relationship at 1 per cent whereas economic motivation at 5 per cent level of probability with pull factors of respondents. Cent per cent of the respondents wanted to have training on contemporary agricultural technologies, entrepreneurial skill development and effective farm management. Majority (98.33% each) of the respondents expressed that they needed training on farm mechanization and farm diversification followed by training on accessing information related to agricultural marketing and agro-industrial mechanization (96.77% each).

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Keywords

Rural youth, Pull factors, Empowerment needs, Avenues.

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