Effectiveness of extension delivery methods in terms of knowledge gain and adoption behaviour of pulse farmers in Tenkasi district, Tamil Nadu Monikha CR*, Sethupathi S RVS Krishi Vigyan Kendra, Tenkasi, Urmelazhagian, 627852, Tamil Nadu, India *Email for correspondence: harini.moni@gmail.com
Online Published on 26 October, 2023. Abstract The present study was conducted to identify the knowledge level, skill acquisition and symbolic adoption behaviour of farmers of Tenkasi district, Tamil Nadu by assessing the effectiveness of different extension delivery methods viz method demonstration, film show (video) and message. Under the high level of knowledge, the change was maximum (10%) in case of method demonstration. All three selected treatments were effective in imparting knowledge related to skill acquisition on pulse production technologies. However, the farmers exposed to method demonstration acquired more skills as compared to film show and message delivery systems. While distributing respondents to symbolic adoption level behaviour, it was found that majority of them fell under high level under method demopnstration. In overall adoption behaviour, most of the farmers (55%) had high level under method demonstration followed by medium (30) and low (15%) level. On the other hand, under film show method, most of the farmers (45%) had medium level followed by low (35%) and high (20%) level. Under message method, most of the farmers (43%) had low level followed by medium (42%) and high (15%) level. Thus it can be concluded that the method demonstration was the best method among the three delivery systems. Top Keywords Adoption behaviour, Method demonstration, Film show, Message. Top |