Organizational Capability and Performance Improvement: A Study of e-Commerce Firms in Indian Context Dhir Swati1, Dhir Sanjay2,* 1IMI, New Delhi Email: swati.dhir@imi.edu 2Department of Management Studies, Indian Institute of Technology, Delhi, New Delhi *Corresponding author Email: sanjaydhir.iitd@gmail.com
Online published on 27 November, 2018. Abstract E-commerce is becoming increasingly prevalent and presents unique challenges for managers. This paper presents a study of e-business capability and competitive strategies and how the e-commerce organizations can manage them. A conceptual model has been developed to relate organizational capabilities with the success of a firm. An empirical analysis has re-affirmed the mediating role of business competitiveness, as deciphered from the literature review. Studies on causal relationships can contribute to our understanding of e-commerce firms’ success factors through business competitiveness. Top Keywords Business competitiveness, Competitive strategies, e-Commerce, Firm success, Organizational capability. Top |