International Journal of Management IT and Engineering
Year : 2022, Volume : 12, Issue : 12
First page : ( 30) Last page : ( 47)
Online ISSN : 2249-0558.

Impact of E-tailing on consumers buying behaviour towards FMCG products

Dr. Punj Shruti

Associate Professor Department of Commerce and Management, Mata Gujri Mahila Mahavidyalaya (Autonomous), Jabalpur, M.P.

Online published on 1 September, 2023.

Abstract

E-tailing has attained growth due to favorable demographic factors and also lack in the organized retail market being other key factors. In our country, major E-tailing firms areSnap deal, Amazon and Flipkart. There has been immense growth in the opportunities available in online retail market and the main key is that the products ordered by the customers are being delivered on time. E-tailing provides convenience to the customers. The Indians do not only buy electronic items, clothing or books, they have even started buying FMCG products like soaps, hair oils, packaged foods, shampoos, etc. On one hand, the leading portal of e-commerce portals like Amazon and Flipkart sell personal care, household care products, shampoos and hair oils etc., on the other side e-commerce portal like Grofers and Big basket are providing groceries, packaged food and vegetables at consumer’s doorsteps. A sample of 150 respondents belonging to Indore district has been considered for this study. The data has been collected through a structured questionnaire and has been analyzed through descriptive statistics wherein the frequency and percentage has been used. For testing hypothesis, ANOVA has been applied through SPSS 20. There is a significant difference in the impact of E-tailing on consumer’s shopping behaviour towards FMCG products based on their age and gender.

Top

Keywords

E-tailing, FMCG, ANOVA.

Top