A study on satisfaction level and problems faced by poultry farm owners’ with special reference to Namakkal district, Tamilnadu Dr. Mohanraj R.*, M.B.A., M.Phil., Ph.D., Dr. Manivannan L.**, M.B.A., Ph.D., D.L.L. *Associate Professor, Department of Management Studies (MBA), Annai Mathammal Sheela Engineering College, Erumapatty, Namakkal - 637013 **Professor, Department of Corporate Secretary ship, Erode Arts College, Rangampalayam, Erode - 9 Online published on 26 June, 2013. Abstract In recent years there has been growing recognition among the development community of the role of poultry production is accelerating the pace of poverty reduction and reaching out to the poorest of the poor. There is also growing evidence to demonstrate the role of poultry marketing in enhancing the food and nutrition security or the poorest households and in the promotion of gender equality. At the same time, the market and production context of poultry production has been changing rapidly over the last the decades. This paper argues that the satisfaction level and problems of poultry farm owners towards production and marketing of poultry products. Based on a review of available evidence, the paper includes that it is production and marketing level to continue to promote poultry to contribute towards poultry farm owners and livelihood support but concerted efforts must be made to find organizational solutions to minimize public health risks and government provide appropriate extension support on issues like disease prevention, predation, improving hatchability, etc,. Unfortunately most government extension programs in the developing countries are not oriented towards addressing the needs of poor advice to poultry farmers. Poultry is one of the fastest growing segments of the agricultural sector in India. Major factors behind the fast growth of the sector are growth in per capita income, a growing urban population and falling real poultry prices. Besides increased investments in breeding, hatching, rearing and processing have also contributed significantly towards the growth of the sector. Total egg production in India in 2005 was 46 billion. The four southern states - Andhra Pradesh, Tamil Nadu, Maharashtra and Punjab are the major producing centers. Per capita consumption of eggs was highest in Andhra Pradesh, Lakshadweep, Punjab and A & N Islands. Top Keywords Poultry Production, Consumption Trends, Issues and Challenges. Top |