A Study of Social Networking Systems and its impact Narayan Raunak University of Calcutta Online published on 26 June, 2013. Abstract Socio-economic environment is continuously changing due to technological advancement and new means of communication. The reflection of it is evident in the lifestyle of the people. The impact of it is more prominent in the young generation. The easy receptibility to technological advancement of this generation, who have grown up with personal computers, cell phones, and the internet, are now taking their place in a world where the only constant is, rapid change. Although, the outlook of the young generation varies from place to place due to social and economic conditions, an increased use and familiarity with communications, media, and digital technologies is the feature of Generation Y. The 2001 census indicated that nearly one-third of the Indian population is in the age group of young adolescents and young adults. This statistics makes this study more desirable. The paper is based on empirical study, which in general focuses on probing the social networking system's influence on management students and future projections for it. The researcher derived its results from testing hypothesis using non-parametric tests like chi-square test for the interpretation of data. Socialists, educationists and practitioners are always interested in understanding behavior of young generation, with respect to changes in the environment. The research shows the explicit impact of social networking websites on the management students of Kolkata region and their affiliation for social networking websites, for the role it will be playing in their professional growth. Top Keywords Generation Y, Social Networking Websites, Globalisation. Top |