Impact of pediatric advertising on child health: A case study Dr. Katke Kadambini*, Ms. Siddika Ayesha** * Professor, Dayananda Sagar College of Management and Information Technology, Dayanand Sagar Institutions, Shavige Malleshwara Hills, Kumarswamy, Layout, Bangalore ** MBA Project Trainee, Dayananda Sagar College of Management and Information Technology, Dayanand Sagar Institutions, Shavige Malleshwara Hills, Kumarswamy Layout, Bangalore Online published on 27 February, 2017. Abstract Children are targeted to commercial word at the very young age. There are various products targeted to children such as, food, toys, student banking, clothing's, and cool drinks etc. which influence the children to buy the products. With the changing social structure, child exposure to television and other media has increased. Building Consumerism among kids is harmful and unethical. Children have little knowledge about the actual intention of the marketers i.e. profit making. The study reveals the perception of children towards different advertisements and tactics used by the children to convince their parents to buy the product. This paper looks to connect between TV commercials and its impact on kid's wellbeing. Top Keywords pediatric advertisements, perception, consumerism, child health. Top |