“understanding of MsMe sector aMong Young WoMen” Yadav Asha*, Mishra Divyani*, Gaur Radhika*, Verma Swarna Lata*, Pareek Abhishek** * Final Year Students of B. Com, Banasthali University ** Associate Pofessor, Banasthali University SBBJ Chair-Centre for Research in MSME & Promotion of Entrepreneurship in Women Online published on 27 February, 2017. Abstract In the economic development of a country, Women play a crucial role. Over the years women's share in the labor force is continuously rising. Moreover, Asian women now hold key positions in government as well as in the private sector and many have also gone into managing their own business enterprises. These SME's share a major part to the advancement of our country, help reduce poverty and promote self-reliance among the people. Besides these contributions, MSME's are also treated as an important institution for women, specifically in rural areas which are strongly involved in economic exercise not only as hired workers but also build as entrepreneurs. Hence, a brief understanding is must for young women. A large share of the women labor pool belongs to the lower middle income group or poor families. Our findings also come up with the fact that even after six decades of independence; women's participation is just 10–13% in MSME sector. The recent trends show that when women are better educated and have better paid employment opportunities, then the participation of women might decline in SMEs and they may move towards large scale industries. Problem -Lack of awareness of MSME sector among today's youth especially the young women (Aged between 18–30)-Because of low levels of awareness & understanding of MSME, youth is not motivated to start their career in this sector. Objectives To examine understanding about the MSME sector among young women and to encourage them to know more about this sector. Methodology Firstly, we collected primary data (student survey) and secondary data (from web, Magazine: The SME times) Secondly, we worked on the data analysis part of the Report. And lastly, we did Group discussions, to motivate young women for MSME. It is a big source to aware the students and women for their safe future. MSME involves many sectors which can encourage the youth people. Achievements Group discussions were held with young women who are involved in small Scale manufacturing, mainly clothing and design, arts and crafts, food processing and organic fertilizer production. Although the study revealed that young women face a lot of challenges, their quest for development and sustainable growth of the national economy is important. We had also driven out all the negative thoughts of these rural workers regarding the concept of MSME. Here, we conclude from focus groups to supplement the survey results, group discussions were held in Khadi Bhandar and made them aware about MSME Sector. Top |