International Journal of Management, IT and Engineering
Year : 2017, Volume : 7, Issue : 3
First page : ( 156) Last page : ( 161)
Online ISSN : 2249-0558.

An overview how communication helps to formulate proper marketing strategy

Ghosh Chinmoy

Research scholar, MAKAUT (W.B.), FACULTY-East Calcutta girls ’College, Commerce Department

Online published on 11 October, 2019.

Abstract

Marketing strategies are basically the back bone of any successful business efforts. Basically strategies are utilised in such a way to focus on target consumer. Without communication system marketing strategies are helpless to fulfil the goal. We find seven major variables which can develop a new path of communication-strategic model and which can help the business enterprise to capture their target consumers.

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