A Study on Consumer's information Search behavior and Shopping Pattern in E-Shopping Kiran*, Dr. Siras Manmeet Kumar** *Ph. D Programme, Mewar University, Gangrar, Chittorgarh, Rajasthan, India **Associate Professor, Faculty of Commerce & Bus. Admin, MMH College, Ghaziabad Online published on 11 October, 2019. Abstract Every year consumers are faced with the thousands of new products which flood the market and selecting right products with the right prices is challengeable for them. Consumers research the products, select and then make buying decision. Based on the information gathered about products, consumers make a state of perception and create a meaningful picture of the brand or the product. It includes the consumer opinion towards the product, price, frequency of buying, selecting the store. This study focuses on the consumers’ information search behavior and shopping pattern in online shopping. The various facets of information search about products and shopping pattern of consumers have been explored. Apart from this, preference by consumers to the online shopping websites and products also has been the focus of the study. Top Keywords Online Shopping Information search behavior, Shopping pattern. Top |