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International Journal of Management, IT and Engineering
Year : 2019, Volume : 9, Issue : 1
First page : ( 1) Last page : ( 19)
Online ISSN : 2249-0558.

Corporate social responsibility and organisational performance in a developing economy

Dunsi Adenike Olufunmilayoo*, Adeaga Oyetunde Adeoye**, Odeniyi Kolapo Demilade***

*Department of Business Administration and Management studies, The Ibarapa Polytechnic, Eruwa, Nigeria

**Department of Mechanical Engineering, The Ibarapa Polytechnic, Eruwa, Nigeria

***Department of Business Administration and Management studies, Obafemi Awolowo University, Nigeria

Online published on 24 October, 2019.

Abstract

Society is increasingly holding business organization accountable for putting the interest of stakeholders into consideration apart from theirs or, at best alongside their primary objective of profit maximization which is known as Corporate Social Responsibility (CSR). As CSR continue to make inroad into business arena, the harder its proponents are pressurized to provide business explanation or justification for it as a business practice. This study however investigated the influence of CSRon organizational performance in a developing economy, particularly Nigeria, withall business organizations in Oyo as thestudy population. A total of fifteen companies, five commercial banks, five communication network providers andfive manufacturing companies were selected. The subjects of the study include fourtop management staff each from the fifteencompanies making a total of sixty participants as the sample. The study adopted survey design. Threestudyquestions were asked, while two hypotheses were tested. Descriptive and inferential statistics were used to analyze the results. Results revealed that majority (78%)oftop management staff were involved in determining their CSR. The perception of top management of what should constitute CSRcovers many activities as 77.8% supported philanthropy, 54.4% agreed on workers welfare, 85% agreed on return of investment, 86.67% agreed on building friendly relationship with community while 78% agreed on avoidance of engaging in socially harmful act. The study also revealed that organization see the need for CSRto improve their profit generation, spread their market share and improve image. The results of hypothesis one wasaccepted as the calculated X2 (109.89) is less than X2 tab (919.448). The implication of this result is that CSR contributes to profit generation and business performance. However, hypothesis two was rejected sincethe calculated X2 (65.45) is less than X2 tab (919.448). The study concluded that CSR is a veritable tool for organization performance.

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Keywords

Corporate social responsibility, business organization, business performance, developing economy.

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