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Determinants of Indian mobile telecommunication service quality Jain Rashmi Professor, N L Dalmia Institute of Management Studies and Research, Mumbai, India Online published on 24 October, 2019. Abstract Mobile telecommunication industry has revolutionized the world of communication and its impact has become more far reaching than ever before. These impacts are pronounced globally and more so in India. The Indian Mobile industry has progressed by leaps and bounds in the last decade and half. As per TRAI, the total number of mobile subscribers by the end of March 2018 was 1183.41 million, taking the tele-density to 91.09, of which the urban tele-density is a prodigious 168.17 and the rural tele-density is 58.67. The objective of this study was to assess what do customers perceive to be the key determinants of mobile communication provides’ service quality and how do each one of them impacts the customer satisfaction. Top Keywords Service Quality Customer Satisfaction Mobile Communication Confirmatory factor analysis AMOS 25. Top | |
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