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Impact of e-publication quality on readers satisfaction: A study of post graduation students of Jodhpur city Mr. Kant Kamal Research Scholar, Department of Management Studies, Jai Narain Vyas University, Jodhpur, Rajasthan-India Online published on 24 October, 2019. Abstract The present era of technological advances introduced many electronic products in the field of publications. But there arise many new quality issues influencing the reader's satisfaction. However, there isn't a superior measurement to find these issues. Thus, the study emphasizes on investigating an approach to evaluate and improvise the information quality (IQ) in the e-publication from the viewpoint of PG student's from Jodhpur district. Many studies disclosed the variations in print and electronic publications, but there is still a gap in identifying the impact of content quality on the level of readers’ satisfaction. This study adopted a quantitative approach of gathering and analyzing the data using the descriptive survey method. A well-structured questionnaire was framed to collect information from the readers (PG students) perspective. The questionnaire was administered to a randomly selected sample of 100 PG students of Jodhpur colleges. Data processing is done through a statistical method for reaching the results of the study. The study at the end concludes that readers are logically satisfied with e-publication contents. Further, the study reveals that readers find it more easy and interesting to explore and read the data available online as compared with print information. Therefore, online data publishers should plan and make strategies so as to completely welcome their technological fortune and focus on enhancing the quality of information and improve their contents to increase the satisfaction level of readers. Top Keywords Readers’ Satisfaction, Electronic Publication, Quality, Online Data. Top | |
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