International Journal of Management, IT and Engineering
Year : 2019, Volume : 9, Issue : 2
First page : ( 201) Last page : ( 210)
Online ISSN : 2249-0558.

To study the effectiveness of strategic marketing techniques of builders in long gestation project of with special reference to kent constructions, Kaloor

Johnson Aleena

Student Scholar, NET qualified, Pathanamthitta, Kerala

Online published on 24 October, 2019.

Abstract

A study on the effectiveness of the strategic marketing techniques of builders in long gestation project of with special reference to Kent constructions.60 respondents have been selected following convenient sampling method. Questionaires were used as data collecting instruments. Data was analyzed using tabulation, percentages. Recommendations from the study were the employees should give prior importance to customers’ needs, desires and ideas in building homes and the employees should be made aware of the competitors’ strength and weakness to take advantage of it during the long gestation period. Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it's that simple, but it means a lot more than getting creative with the marketing mix.

Top

Keywords

Competitors, Constructions, Customers, opportunities, Services, Strategic marketing.

Top