Service quality and customer satisfaction in quick service restaurants (QSR'S)-A validity analysis Kumar Vinod*, Prof. Sharma Sushil** *Research Scholar, University School of Management, Kurukshetra University, Kurukshetra, India **Professor, University School of Management, Kurukshetra University, Kurukshetra, India Online published on 24 October, 2019. Abstract Service industry plays significant role in the global business. The service quality has influential role in the failure & success of quick service restaurants. It is necessary for quick service restaurants to have a good understanding of customer's requirement. Various studies empirically reveal that quick service restaurants quality affects client satisfaction and profit. This research paper studies the validity of (CFFSERV scale) an extension of DINESERV in India for measuring constructs of service quality. Top Keywords Quick Service Restaurants, CFFSERV, DINESERV, Service Quality. Top |