International Journal in Management & Social Science
Year : 2015, Volume : 3, Issue : 7
First page : ( 88) Last page : ( 103)
Online ISSN : 2321-1784.

Awareness and Satisfaction Level of Customers Regarding E Banking Services with Special Reference Atm Services: A Case Study of Chikkamgaluru District of Karnataka, in India

Dr. Rajanna K.A.

M.A., B. Ed., Ph. D., P.G.D.C.A, Associate Professor and Head Dept. of Post-Graduate Studies in Economics, I.D.S.G Government College, Chikmagalur, Karnataka State, India-577102

Online published on 22 June, 2018.

Abstract

Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. Information and communication technology has become the heart of banking sector, while banking industry is the heart of every robust economy. E-banking implies provision of banking products and services through electronic delivery channels. Today things are changing very fast and it is very high time for each bank to understand the expectations of the customers. Customer satisfaction and service quality are inter-related. The higher the service quality, the higher is the customer satisfaction; onsumer satisfaction is a person's feeling of pleasure resulting from comparing product's performance (outcome) in relation to his or her expectation. It is a measure how products and services supplied by a company to meet or surpassed customer expectations. The present study conducted in Chikkamgaluru city in Karnataka in India. In this study random sampling technique was used and 40 customers were selected in random basis. Both primary and secondary data were used for the purpose of the study. Data have been analyzed by using appropriate technique for explain the results. The paper an attempt to throw light on the level of awareness and customer satisfaction and types of services provided by Banks and suggest suitable measures for overcoming the problems of ATM services in Chikkamgaluru City of Karnataka.

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Keywords

Banking Sector, Customer Satisfaction, ATM Services, E-Banking, Technology.

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