International Journal in Management & Social Science
Year : 2015, Volume : 3, Issue : 7
First page : ( 342) Last page : ( 354)
Online ISSN : 2321-1784.

Impact of amended apmc act on apple marketing in Himachal Pradesh

Dr. Hussain Mustfa¹, Dr. Singh Ashutosh²

¹Designation-Teaching Personnel College of Agribusiness Management, Pantnagar

²Designation-Professor and Head College of Agribusiness Management, Pantnagar

Online published on 22 June, 2018.

Abstract

The major bottleneck of Agricultural Produce Marketing Committees (APMCs) is that agri-transactions are confined to only regulated market yards. However amended APMC act prevents anticompetitive practices. There is no compulsion on the producer to sell their produce in APMC market yards, producer are quite free to sell directly to private companies or private market yards or farmers-consumer market. An endeavor was made to analyse the impact of amended APMC act on apple business in Himachal Pradesh. Study has covered two districts of Himachal Pradesh viz. Shimla and Kullu. Purposive, random and snow ball sampling were adopted to arrive at various units of analysis. Many aspects of marketing have been analysed in a very proper way. Total 88 apple growers were selected. These apple growers were further categorized in to two Groups viz. Group 1 (58 growers who follow traditional supply chain) and Group 2 (30 growers who follow traditional and modern/modern supply chain both). It was found that marketing efficiency of Adani and Apni Mandi (Channel E) is highest by Shepherd's formula and Acharya's formula respectively.

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Keywords

Amended APMC act, modern supply chain, marketing efficiency, post harvest management traditional APMC act and temperate fruits.

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