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International Journal in Management & Social Science
Year : 2015, Volume : 3, Issue : 7
First page : ( 552) Last page : ( 556)
Online ISSN : 2321-1784.

Small Is The New Big. Is Big Going To Work This Time? Will Honda Jazz 2.0 Capture The Buyer's Imagination?

Online published on 22 June, 2018.

Abstract

This case is written by Prof. Anish K. Ravi& Mr. R. Gautham Bharathi, Chennai Business School, Chennai 600 042, India. It has been compiled from various sources and is intended to be used as a basis for class discussion rather than to demonstrate either effective or ineffective handling of a management situation.

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