Retail Service Quality Dimensions in International Perspective: An Overview Mr. Rashid Abdul1, Dr. Rokade Varsha2 1Research Scholar, Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal-462003 (M.P), India 2Assistant Professor, Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal-462003 (M.P), India Online published on 22 June, 2018. Abstract The present paper based on Service Quality variables and customer perception of Retailer, aims to identify the dimensions that organized retailers should offer to their customers. A thorough study of the contributions made by the researchers and persons from academic fraternity towards various retail service quality variables was done. Analysis of the various retail service quality variables was done to study the relationship between them. As organized retailers are considered as offering similar merchandise in the outlets, improving service quality is viewed as vital to ensure client commitment. With the entry of FDI in multi brand retailing, more international marketers are anticipated to introduce the Indian market this intern will bring more competition in this retail sector. For coming at par with global standards the Indian retailers will have to improve their service quality. This work attempts to find interrelationship between various Retail Service Quality dimensions, which will serve the retailers to identify the steps required to ameliorate the overall calibre of service. Top Keywords Organized Retail, Retail Service Quality, Service Quality Dimensions, Unorganized Retail. Top |