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An Analytical Study of Online Shopping Practices in Pune City. Prof. Bhagat Hrishikesh M. Bharati Vidyapeeth Deemed University's Institute of Management and Entrepreneurship Development, More Vidyalaya Campus, Erandawane, Pune-411038, Maharashtra, India Online published on 22 June, 2018. Abstract Introduction Online shopping is the new era of innovation in e-commerce. Online shopping is an interesting topic especially for researchers in the field of marketing. With the rapid development of information technology, electronic commerce and e-marketing had been formed and developed gradually. The number of internet users was increasing and engaged in online shopping which made the online retail was far from attaining its rightful amount. This study based on the factors influencing of consumer behavior made by customers at the time of online shopping, analyzed and comprised consumer behavior under the condition of traditional/regular and online shopping. Top Keywords Online Shopping, Consumer Behavior, Influencing Factor. Top | |
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