International Journal in Management & Social Science
Year : 2015, Volume : 3, Issue : 8
First page : ( 63) Last page : ( 76)
Online ISSN : 2321-1784.

Social Media Marketing in India: A Paradigm Shift in Marketing Innovation

Michael Leny

Research Scholar, Caarmel Engineering College, Bharathiyar University, Coimbatore

¹Assistant professor Caarmel engineering college, Koonamkara post, Perunad ranni-68971

Online published on 22 June, 2018.

Abstract

Social media has risen to a great level in India since last few years. Marketers in the west have already taken advantage of Social Media. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media helps in connecting themselves with social networking sites through which now people can stay far and yet remain connected. Apart from this media like Facebook create a loyal connection between product and individual which leads to large advertising opportunities. Similarly, other social media like Blogs create a platform to post comment on any event which needs to be publicized also can be utilized as a promotional technique for customer's adoption as well as for promotions. Now users are acquiring followers & subscribers and directing them to your social networking page. This paper discusses about role of social media marketing in India as an innovative strategy.

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Keywords

Social media, marketing strategy, social media marketing in India, Effectivess.

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