Agripreneurship for Rural Youth Narendran K.1, Dr. Ranganathan T.T.2 1MSc(Agri), Faculty, Indian Institute of Plantation Management, Jnanabharthi Campus, Malathahalli, Bangalore, 560065 2Professor School of Agriculture & Animal Husbandry, Gandhigram Rural Institute, Dindigul, Tamil Nadu Online published on 22 June, 2018. Abstract Agripreneurship is basically doing entrepreneurial activities in agriculture and related areas. It converts farm to an agribusiness unit. Youth in the rural areas should choose agripreneurship for better employment and social status. Electronic Marketing, Cold Supply Chain and Advisory & Consultancy services provide immense scope and opportunity for the rural youth to function as agripreneur for agricultural development and prosperity. Electronic Marketing directly connects farmers with the customers and minimizes the role of middlemen in the supply chain. Cold supply chain integrates the whole supply chain for perishable products and minimizes the wastage at the production center, logistics and storage. Local and location specific consultation and advisory services are very much necessary for implementing contract and corporate farming at the field level. There is a wide gap existing between the agriculture and agribusiness and rural youth has the immense advantage for agripreneurship which would improve their livelihood and prosperity of rural India. Top Keywords Agripreneurship, Rural Youth, Electronic Marketing, Cold supply chain and Advisory & Consultancy services. Top |