Innovation in creation and delivery of news content: A Case study of India Today news channel Ms Maheshwari Manasvi Assistant Professor KR Mangalam University Online published on 22 June, 2018. Abstract The development of news media industry is based on social, cultural, political and economic principles. News content like other products and services demand uniqueness in presentation and style of delivery. Due to its unique character, news and information creates challenge to sell news and thus innovation in news content become imperative for all media practitioners. Innovation is about change and creativity. To encourage innovation in an organization creative ideas must be recognized and must receive support in form of funding and competing resources from the management. The idea must overcome potential obstacles such as technology challenges, competitive pressures, and a variety of other obstacles. It would not be a stretch to say that when it comes to organizations, creativity without innovation is of significantly diminished value. In this research paper researcher will study innovative practices adopted by news channel in content creation and delivery. For the purpose of study ‘India Today’ news channel has been selected as a case study and has been analysed for its innovative content creation and presentation. The researcher has analysed various programme formats, number of news based programme broadcast on channel, number of programmes produced on important beats, special series/campaigns launched by channel. The study has been conducted in the months of June-August 2015. The study will bring in light various innovative programmes broadcast on India Today news channel, different formats used to present content, technological advancements used to present content. Top Keywords Creativity, Content, India Today, Innovation, News channel, Presentation. Top |