Impact of Media and Entertainment in Theindian Society Dr. Sinha Mudita Asst Professor Dayananda Sagar Business Academy Online published on 4 August, 2018. Abstract Media and entertainment has contributed a lot to the country to climb up the stairs of development. It plays an important role in the development of the country. Media and entertainment has different segments under its roof such as television, radio, film industry, advertisements, internet, print, etc. Media is not just a source of entertainment but also reflects the day to day happenings in the country. Not only in urban India but it is also spread over the rural India which covers about 70 percent of the population. So, it is very important to look into the development of rural areas along with the urban areas. We will talk about the roles played by media and entertainment in both rural and urban India. The industry is to grow by 13.2% cumulatively over 2011–15 to reach INR 1199 billion as forecasted by PwC. Moreover, media and entertainment industry provide employment opportunities and provides a platform for the youth to make their career. We will be concluding with the suggestions about what else can be done by the Media and Entertainment industryto make a developed Indian society. Top Keywords Employment opportunities, career, development of rural area. Top |