International Journal in Management & Social Science
Year : 2016, Volume : 4, Issue : 5
First page : ( 321) Last page : ( 329)
Online ISSN : 2321-1784.

“Role and Effectiveness of Online Advertising in Service Sector”

Singh Vikramjit

Research Scholar, Punjabi University, Patiala

Online published on 4 August, 2018.

Abstract

Online advertising is a kind of showcasing and advancing which uses the Internet to pass on extraordinary promoting messages to customers. It covers email offering, PC framework offering (SEM), internet organizing offering, various varieties of show publicizing (checking web standard advancing), and convenient promoting. Internet usage trends and advertising in India has been growing faster than any other media. Worldwide advertisers and sponsors are turning to online advertising due to the one of a kind and adaptable abilities of the Internet. These abilities incorporates intelligence, global reach, interactive media limit, and audience involvement. The objective of the study is to analyze the role and effectiveness of online advertisement in service sector. The current study used both types of data viz. primary and secondary data. The primary data collected through a questionnaire and the sample size was restricted to 200. In the present study Non-Probabilistic convenience sampling technique has used. The respondent has selected from different districts of Punjab, Mohali, Patiala and Fatehgarh Sahib. The study revealed that advertising through the internet is now significant part of service sector and play vital role to make or break an organizations.

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Keywords

Effectiveness, Internet, Online advertising, promotional tool, Service sector.

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