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A Study of Consumer Perception towards Online Shopping in Gurugram Ms Parkash Swati1, Dr Banerjee Subhash2 1Research Scholar, Mewar University, Ghaziabad 2Director, S D Institute of Management and Technology, Faridabad Online published on 8 August, 2018. Abstract The purpose of this study is to determine the various perceptions of customers towards online shopping. India has more than 100 million internet users out of which one half opt for online purchase and the number is rising sharply every year. To understand consumer perception towards online shopping (ecommerce), a small study was conducted in Gurugram with the sample size of 30 respondents. The purpose was to determine the factors and attributes which influence online shopping behaviour of consumers. The paper also focuses on the psychographic profile of customers. Research methodology used is very simple and easily understood by a layman Top Keywords Attributes, Customer perception, E-commerce, Psychographic profile, Respondents. Top | |
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