International Journal in Management & Social Science
Year : 2016, Volume : 4, Issue : 6
First page : ( 389) Last page : ( 396)
Online ISSN : 2321-1784.

Factors Affecting Purchase Intention on Electronic Goods-A Study

Vijaya Radapaka

Research Scholar, Department of Commerce and Business Management Kakatiya University, Warangal-506 009

Online published on 8 August, 2018.

Abstract

Electronic Shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Buyer behavior is a study of how individuals make decision to spend their available resources (time, money and effort) on consumption related items (what they buy, why they buy, When they buy, Where they buy, How often they buy and use a product or service). With the increasing disposable income population, their percapita consumption of electronic goods and other products is increasing. They are desirous of improving their standard of living with the hygienic and reasonably high quality products and get ride of the spurious and substandard products being supplied to them. They deserve quality products, correct information about a product and a door step delivery. It is remarked that the markets were developed not because of the initiatives of Indian marketers but the “PULL’ from the consumers consuming system itself. In earlier times, marketers could understand consumers through the daily experience of selling to them. But the growth in the size of firms and markets has removed many marketing decision makers from direct contact with customers. It may not be always correct to say that consumers behave in the same way as it much depends on type of products, quality of the products and price of the products. Therefore the producer must be paid special attention at least with regard to price and distribution system to cover the large number of customers. This is mainly because of the fact that the buying capacity of the consumers may not be equal to the buying capacity.

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Keywords

Consumer behaviour, outcome of both individual, environmental, influences.

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